Phew Global

General Business

What is Phew Global

Phew Global is a personal care brand guided by science and inspired by women. We create thoughtful, supportive solutions designed to help women feel comfortable, confident, and at ease in their bodies — every day.

Who are Phew products designed for?

Phew products are designed for women of all ages and life stages, particularly those women aged 15 years to 64 years. Whether you’re navigating busy workdays, travel, motherhood, movement, or hormonal changes, our care adapts to real life.

What makes Phew different from other hygiene brands?

Designed as a complete solution, we believe in making it easy for hygiene to be simple and effective. Our approach is supportive, not prescriptive. WE focus on comfort, balance and confidence building, with a range of products to compliment and support at every stage of your life.

Are your products backed by science?

Yes. Our formulated products are thoughtfully developed and designed to support the body's natural balance. Where applicable, products are clinically tested, considering dermatological and health requirements in mind.

Is Phew only an intimate care brand?

No. Phew product ranges consider ALL aspects of your body beginning with the 'Down There' Range. This will soon follow with 'Up-There' range and 'Body Beautiful Care' range. These are all rooted in comfort, confidence and choice.

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Product Usage & Safety

Can I use Phew products every day?

The Phew range of products are designed to meet you at that moment of need - daily, cycle and unpredictable moments. Most of the products are designed for gentle, regular use. Always follow the instructions provided and adjust based on what feels right for you and your body.

Can I use Phew products during menstration?

With every product, check the instructions before use. The Phew range can be used during cycle moments to support your intimate health and peace of mind. There are three types of sanitary napkins designed to give you comfort depending upon the flow as well as purity wipes in a handy-to-carry size to fit perfectly and discreetly in your bag.

Are Phew products flushable?

No. Phew products are not designed to be flushed down the toilet. Place all used and finished products in a bin after use.

Do Phew products affect natural pH balance?

Phew products are designed to be pH-balanced and do not negatively affect the natural pH balance of the skin or sensitive areas. They are formulated with a specific low-pH (acidic) level to swupport the skin's natural antimicrobial barrier, rather than disrupting it.

Are Phew products suitable for sensitive skin?

Our formulas are alcohol-free and fragrance-free where stated, and developed with sensitive intimate skin in mind. If you have known sensitivities, we recommend reviewing ingredient lists and patch testing where appropriate.